With the ability to imagine and produce inventive digital media campaigns, Andy Amsler assists Podesta Group clients in broadening their online reach. Having managed high-profile digital strategies for the US State Department and US embassies, Andy leverages his considerable expertise in social media and online community building to deliver client messages to targeted audiences while advising clients on how to strategically expand those audiences.
Before joining the Podesta Group as a digital media specialist, Andy served as social media strategist in the Office of Innovative Engagement in the US Department of State. In this role, he created and managed high-profile digital media campaigns capable of touching millions of people worldwide. Andy also counseled US embassies on the strategic use of social media for the State Department’s leading content delivery arm, the Bureau of International Information Programs.
Andy has also administered content for m.usembassy.gov, a multi-language mobile environment, directed a major advertising effort to drive traffic to embassy campaigns and worked with the Smithsonian Institution to deliver mobile apps to global audiences on all mobile devices. He designed and led educational programs on new media technologies, including an eight-week immersive course on using digital tools for public diplomacy, and has worked with technology companies, other government agencies and private sector players in mobile, social marketing and website analytics.
An effective advocate and grassroots campaigner, Andy blogged for Change.org on the intersection of technology and global poverty, and worked as a communications staffer for the US Global Leadership Coalition, NAFSA: Association of International Educators, Media Matters for America and Delaware Attorney General Beau Biden. During the 2008 presidential campaign, he worked as Iowa Field Director for Joe Biden and in national press advance for Barack Obama’s general election campaign.
Andy received his bachelor's from the University of Delaware, where he was editor-in-chief of the independent student newspaper, and is currently pursuing a certificate in marketing from Georgetown University.
